China Net Automobile on November 25, Dongfeng Fengxing's new energy strategy conference with the theme of "Fengxing with electricity and leading the momentum" was grandly held, announcing the comprehensive layout of the new energy track. From the dimensions of strategic direction, technology research and development, supply chain integration, product landing, manufacturing, and talent security, Dongfeng is moving forward with strength, and new energy has entered the "fast lane" of development.
The "Photosynthetic Future" plan was released, and the new energy track was comprehensively laid out
With the national official proposal of the "dual carbon" strategic goal in 2020, green travel has become a new way of life, and the great changes and waves of the automotive industry are sweeping in. In this race with both opportunities and challenges, Dongfeng Fengxing undertook the "Oriental Wind Rise" plan of Dongfeng Group and officially released the new energy strategy - "Photosynthetic Future" plan.
The "Photosynthetic Future" program is a new path to meet the needs of users, provide efficient, safe and reliable green mobility solutions, and achieve sustainable energy development. On this basis, based on the new trends and new technologies of industry development, Dongfeng Fengxing will work with partners to inject "new" impetus into the new energy industry and create a new industrial ecosystem that creates an open one.
In order to realize the grand blueprint of "Photosynthetic Future", Dongfeng Fengxing will actively implement the "1156" strategic policy. With the vision and goal of "becoming a leader in low-carbon smart mobile transportation close to users", Dongfeng Fengxing implements the mission of "allowing users to enjoy a new green travel experience with smart technology", and under the joint support of "five capability pillars" and "six ecological synergies", it works with first-class partners in the industry to build low-carbon comprehensive capabilities, achieve collaborative innovation, and create a low-carbon and smart ecosystem.
Dongfeng Fengxing will achieve 100% electrification within three years and discontinue production of fuel vehicles within five years
Under the general trend of the times, based on the in-depth insight of the market and users, Dongfeng Fengxing further clarified the strategic guidance of the "Photosynthetic Future" plan, and put forward the strategic goal of developing new energy based on this.
At the press conference, Zhai Kening, director of the passenger car technology center of Dongfeng Liuzhou Automobile Co., Ltd., said: "Entrusted by the times and shouldering the heavy responsibility of history, Dongfeng Fengxing's strategic goal is to achieve 100% electrification within three years, stop the production of fuel vehicles within five years, and become a mainstream new energy brand loved by Chinese young people by 2025. ”
With R&D investment of more than 20 billion yuan, Dongfeng Fengxing drives the development of new energy with core technologies
Nowadays, the competition in the new energy track is becoming more and more fierce, and traditional car companies have gradually highlighted their competitive advantages in the field of new energy with their profound technological accumulation. Dongfeng Fengxing has also developed steadily with rock-solid determination, empowered products with leading technology, solidly laid out the new energy automobile industry, and promoted industrial technology upgrading.
At present, Dongfeng Fengxing is continuing to increase investment in R&D and talent reserves, with a total investment of more than 5 billion yuan in the past three years, and will continue to invest 20 billion yuan to build the core competitiveness of new energy by 2030. At the same time, focusing on key core technologies, Dongfeng Fengxing has set up a special technical team of more than 1,000 people to continuously strengthen Dongfeng Fengxing's hematopoietic capacity and continue to bring new energy products that are more in line with user expectations.
Forming a group with 8 heavyweight partners such as Huawei and Tencent, Dongfeng Fengxing has built the strongest new energy alliance
On the road to the development of new energy vehicles, Dongfeng Fengxing is well aware of the importance of partners, and continues to deepen strategic cooperation with all parties in the industry, gradually consolidate its competitive advantage, and drive a win-win situation for all parties. At the press conference, the Pioneer Alliance was officially unveiled, and Sunwoda, Huawei, Zhixing, Tencent and other alliance members gathered at the press conference, and the new energy ecosystem of the Internet of Everything and sustainable evolution has begun to take shape.
In the fields of power batteries, heat pump systems, intelligent cockpits, and intelligent assisted driving at the core of new energy, Dongfeng Fengxing has gathered multiple technical advantages and capabilities, and is firmly occupying the highland of new energy technology by joining hands with new energy ecological partners.
Pure electric + hybrid dual-track technical route, Dongfeng Fengxing will launch 10 new energy products in 3 years
Based on the in-depth study and judgment of the current new energy technology and related supporting facilities, Dongfeng Fengxing deeply realized that hybrid technology is an important support for car companies to achieve green transformation, and pure electric technology is the ultimate direction for the future of new energy vehicles. Therefore, Dongfeng Fengxing will fully meet the future challenges with the technical route of pure electric + hybrid parallel drive.
At the press conference, Dongfeng Fengxing brought a new "Mach" MHD hybrid system, and the new Mach 1.5T hybrid special engine adopts a number of industry-leading technologies, and the thermal efficiency reaches more than 45%, reaching the highest level in the industry. Mach HD150 will also be comprehensively upgraded on the basis of HD120, and the comprehensive performance will be further improved. The model based on the "Mach" MHD hybrid system will bring consumers an extremely saving, extremely fast and extremely quiet driving experience.
At the same time, Dongfeng Fengxing has also made a comprehensive plan in product layout. By the end of 2025, Dongfeng Fengxing will launch 10 new energy products in three categories, covering cars, SUVs and MPVs.
